We had a division lunch at Bajio Grill the other day, and while I was sitting there eating my burrito, I had a few thoughts. Wasn’t it just a few years ago that there weren’t any of these cookie-cutter Mexican restaurants? And now they’re all over the place — Café Rio, Costa Vida, etc. They’ve multiplied like rabbits. Are they everywhere or just in Utah?
Now I’ll flirt with heresy: I don’t really like any of them. I try hard to understand what the appeal is, but I just don’t get it. Sure, the food’s edible, but I’d never choose to eat it on my own — I only eat it when I’m with other people. Disclaimer: yes, I realize this is purely my own taste, and it’s totally fine that everyone else and their dog and their grandmother seems to adore if not worship this trinity of Mexican restaurants (or at least one of the three).
I do find it funny, though, that the customer experience at each one is pretty much exactly the same. It’s like déjà vu every time. (I have to admit that the main reason I wrote that sentence was so that I could put the accents on “déjà vu.” :)) And frankly it’s somewhat confusing to the uninitiated, not to mention frantic and hectic to a degree. They could stand to rethink the ordering line. (This is the designer in me speaking.)
Anyway, as for what food I do like, I prefer Asian, particularly Thai. Which is no big surprise, seeing as I spent two years in Thailand as a missionary. :)
Short random note: I was googling around to find what Costa Vida was called (I thought it was Costa Azul, but it obviously wasn’t) and came across this post as one of the top hits. Turns out it’s a Utah blog (which makes me suspect this is probably a Utah phenomenon) and not only that but one of my friends had commented on it as well. The web is actually a really small world — smaller than you’d think. :)

This post




